Scaling a pool business the right way.
CASE STUDY · PREMIUM POOLS
Edge3 Pools is a premium custom pool builder transforming Melbourne backyards. We partnered with them to overhaul their marketing and build a reliable, high-converting enquiry system.
"$10k in ad spend. 300+ qualified enquiries. Over $1M in revenue.".
THE CHALLENGE
An ambitious goal that casual posting couldn't reach..
Edge3 Pools were relying on word of mouth to win work. It had taken them far, but it wasn't something they could turn up or control and it left them without a reliable way to reach new customers. They needed a proper lead generation system.
They needed a strategy that could attract high-ticket clients, educate homeowners, and build genuine trust before a consultation was ever booked — because a premium pool is a considered, expensive decision that people research for months.
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THE SOLUTION
A four-step video funnel, built to convert.
We designed and ran a structured four-step lead generation funnel across Meta ads and organic social. We managed the complete on-site production to deliver a full suite of video assets, lifestyle content, educational advisory reels, and direct-response ads highlighting their core guarantees: fixed pricing, a 12-week build time, and their $74,900 offer.
Our favourite part was helping them use transparent, honest content to answer customer questions upfront — showcasing their real expertise and building trust before the first conversation.
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THE RESULTS
$10k of ad spend into over $1M in revenue.
The funnel didn't just look good, it drove serious, measurable growth:
- $9k in ad spend generated 300+ qualified enquiries, genuine, high-intent leads
- Over $1M in revenue and $350k in profit traced through the pipeline
- Edge3 are now quoting daily, consistently booked, and have never been busier
- A libray full of evergreen content
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